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Lange
Lange is an international dance music DJ and music producer with a career spanning several decades. During my involvement over the course of several years, I had the privilege of spearheading the concept, branding, and marketing efforts for major album launches and live events – from the initial stages of ideation to the final product launch.
For Lange’s “Retrospect” 20 year anniversary album and tour I embarked on creating a bespoke typeface that embraced retro styling and colours, drawing inspiration from the vibrant patterns and hues of the 90s. The resulting typeface became a distinctive visual element that permeated throughout the entire project. I utilised its retro-inspired colours and styling to design the album cover, single covers, event artwork, and club visuals. By incorporating these elements consistently across various touch-points, we established a strong and cohesive visual identity that captured the essence of the "Retrospect" album and tour.
@ Lange Productions Ltd. 2024
