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After a series of acquisitions, this umbrella company acquired four smaller bathroom companies specialising in products for individuals with mobility issues. The existing company logos lacked coherence and appeared outdated. The objective was to create a group logo that not only stood out within the industry but also captured its essence. I collaborated closely with senior managers, exploring various options before finalising a preferred design.
The chosen logo features five water droplets arranged in the shape of a flower, with each droplet representing one of the subsidiary companies. To ensure distinctiveness, I incorporated vibrant colours that gradually fade into a calming blue. This deliberate departure from the predominantly blue branding used by competitors allows the logo to stand out while still paying homage to the bathing industry.
Building upon the logo, I extended the visual identity to encompass a comprehensive range of elements. This included designing cohesive signage, transforming the internal office space, creating branded stationery, developing name badges for fitters, and crafting engaging presentation templates, among other deliverables. By implementing these visual elements consistently, we aimed to establish a strong and recognisable brand presence across various touch-points.
© Mobility Bathing Group 2024
